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Subscribe to this list via RSS Blog posts tagged in buzzed driving

Posted on in DUI

California DUI attorney, California defense lawyerThe blitz of public service ads (PSA) developed by the Ad Council and the National Highway Traffic Safety Administration (NHTSA) emphasizing that buzzed driving is drunk driving flooded the airwaves throughout this past holiday season. Statistically, the need for increasing the awareness of this epidemic is strengthened as every day 28 people in the United States die due to an alcohol-related vehicle crash. Driving while under the influence (DUI) not only takes away a life too soon but the related damages contribute to a cost of $52 billion per year.

The series of hard-hitting PSA’s ran in conjunction with the holiday season beginning on December 26 through December 31. It was a timely effort since social drinking is heightened throughout the holiday season. The markets the PSA’s were distributed heavily was strategic by focusing on the ten states that could benefit most from the message due to the high rate of alcohol-impaired driving and DUI fatalities:

  • California,
  • Florida,
  • Georgia,
  • Illinois,
  • New York,
  • North Carolina,
  • Ohio,
  • Pennsylvania,
  • South Carolina, and
  • Texas.

This campaign, better known as the “Project Roadblock” initiative marks its 13th year in production as local broadcast stations donate airtime to relay the message of the dangers of driving while under the influence even at low-level alcohol consumption.

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